Our journey of sweetness started in the year September 2018, incorporating two great market-leading companies Sheera, which started in the year 2016 and Lateen which started in the year 2015, which delivered high-quality sweets, pastries and chocolates. We have prolonged experience in serving our customers with good quality food products bringing happiness to their cherished moments. In 2018, both companies decided to get together and grow to bring out the best products in the market. We set a journey to uplift our customer satisfaction from the level loyal to royal. Together with great ideas and thoughts from our team, we produced the finest quality products. We also prioritized delivering fresh quality products to fulfil the customer happiness as they deserve the quality in every bite.